Artwork

Branding Methods:

• Embroidery
  is where the logo or detail is sewn or woven into the material and is very effective in branding anything of a textile nature (eg. caps, T-shirts, apparel). It is generally considered the best branding method for smaller areas as the costs are determined by the number of stitches applied (not the number of colours) and there is no limit to the number of thread colours that can be used. Embroidery provides a professional finish and has a high perceived value.
• Screen Printing
  involves pressing ink through a fine mesh
  screen, leaving a clean and crisp imprint on the materials surface. It is most commonly used on T-shirts, jackets, bags etc but can also be used to brand larger images on metal, plastic, leather, PVC and wooden objects - basically anything with a flat surface. It is often the most economical form of branding, especially on large areas or where the logo and images have few colours and patterns. Limitations may exist in reproducing fine detail and colour registration due to the flexibility and weave of materials.
• Pad Printing
  is an ideal means of branding logos and images to provide excellent colour and detail on small, hard or unusually shaped items. Pad printing involves a printing plate with an image etched into the surface which is covered in ink, applied and then cleaned leaving only the image. Branding to a maximum approximate size of 50mm and up to 4 colours is achievable. The application of a pad print is most common on small plastic or metal items like pens, golf balls, desk items etc.
• Plastisol Transfers
  a plastisol print is a heat and pressure transfer applied to the materials surface (eg. apparel, bags, caps) and used when the required colours or detail are too intricate for screen printing or if the surface being used is not suitable ie too porous. Plastisol transfers have a higher profile and smoother finish than screen printing and are an excellent option for 4-colour process or photographic images.
• Foil Stamping
  is achieved by applying foil in the required design, which is heated and pressed onto the surface of the product, leaving a bright metallic gold or silver effect. Foil stamping is ideal for items such as diaries and compendiums and is the highest quality of branding for leather, PVC or PU 'leather look' items. This method can also be used on paper, board and plastic surfaces.
• Embossing
  is a process where a logo or design is pressed with heat and pressure to create a three-dimensional raised area and adds a simple elegance to products. It is ideal for leather products, but can also be performed on paper or thin metal items. The embossing can be left unfilled (known as 'blind emboss') or filled with a foil colour eg gold or silver.
• Laser Engraving
  is commonly used on metal objects (eg. pens, key rings) to a maximum logo size of 30mm. It can also be used on some plastic, glass and wooden surfaces. Laser engraving is a computer generated, subtle and precise method of branding that leaves a professional and permanent form of branding that will never come off.
• Decal Printing/Kiln fired Decals
  are generally used on glassware or mugs where the artwork is printed in the desired number of colours onto a transfer and then fired onto a coffee mugs or glassware. Decals can be made in 1 to 4 spot colours or even 4-colour-process. Logos are commonly applied as 'one position', half wrap decals or 'two position' (front and back) and full wrap decals. Special decals may be used on glassware to give either a 'frosted logo' look or a 'frosted glass' look.
• Rubber Badging
  is where a logo or image is created using a rubber or PVC badge (it can also be done using metal) and is then attached to the product.
• Product Packaging
  allows additional branding, identification and packaging options to enhance the presentation of products. There are various methods, such as custom made boxes to house product, backing cards for lapel pins, heat sealed or poly-bags with a retail style header card printed with product and/or company information. Product packaging is generally customised to suit the product.

Our colour charts merely depict the colour range we are capable of printing, as settings vary from computer to computer screen, these on screen colours may vary. Please consult an actual printed COLOUR CHART to select your correct colour.

STANDARD COLOUR CHART